Monday, December 11, 2023
HomeRoboticsA dialogue with UR President Jürgen von Hollen

A dialogue with UR President Jürgen von Hollen

Q: As you look again on UR’s 15-year historical past, what stands out essentially the most for you?

A: For me, it’s the flexibility to look again to the start and see that the founders had been—and we nonetheless are—heading in the right direction. I all the time begin displays by speaking about our imaginative and prescient of empowering folks. That will appear to be an odd imaginative and prescient for a corporation that makes robots. However 15 years in the past, we noticed an untapped alternative to empower folks to perform nice issues with a brand new type of automation that’s straightforward to make use of and collaborates with them. That imaginative and prescient hasn’t modified.

Q: How have you ever been in a position to keep that imaginative and prescient as each UR and the market have advanced and prospects’ expectations have modified?

A: I consider that now we have been in a position to keep our imaginative and prescient and our focus, regardless of the speedy evolution of the collaborative robotic market during the last years. Many consider that while you’re a disrupter and first mover that success is straightforward as you haven’t any competitors. However it’s fairly the other…. It has meant that now we have labored laborious to create a completely new market phase, a brand new international distribution community, a brand new ecosystem of builders, and in the end a very new enterprise mannequin. There’s quite a lot of work in creating consciousness, influencing requirements, and altering buyer perceptions and expectations, which have been influenced by their expertise of conventional robots.

As new gamers enter the market, I see that as a constructive for us. Firstly, it’s a validation that we’re heading in the right direction, and it additional helps the attention throughout the market and thereby expands our potential buyer base. Prospects usually don’t need to have a single-sourcing scenario of their provide chain and manufacturing with a purpose to keep away from danger. We had been constructing a completely new class, and most of the bigger prospects basically kicked the tires for a few years, validating our expertise, however hesitated to undertake our merchandise absolutely. Nonetheless, as the entire market grew, our development scaled quick as a result of prospects had alternate options and it additional legitimized the expertise.

However prospects’ expectations regarding high quality have additionally elevated over time, as they deploy extra superior purposes of their manufacturing processes. This can be a pure maturing of the market and requires us to repeatedly finetune our expertise but additionally our enterprise mannequin as an entire. And that journey doesn’t cease, as purposes, settings and circumstances proceed to evolve. We must work nearer with our channel and ecosystem companions to get even nearer to finish customers over the following years.



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