Google will probably be sunsetting, killing off, the Google Optimize product on September 30, 2023. “Google Optimize and Optimize 360 will now not be accessible after September 30, 2023. Your experiments and personalizations can proceed to run till that date,” Google wrote.
Google Optimize, previously known as Google Web site Optimizer, is an analytics and testing software created by Google. It means that you can run experiments which are aimed to assist on-line entrepreneurs and site owners to extend customer conversion charges and total customer satisfaction.
Google added, “We launched Google Optimize over 5 years in the past to allow companies of all sizes to simply take a look at and enhance your person experiences. We stay dedicated to enabling companies of all sizes to enhance your person experiences and are investing in A/B testing in Google Analytics 4.”
Right here is the FAQ Google posted explaining the why, what is going to occur, and so forth:
(1) Why is Optimize being sundown?
We stay dedicated to enabling companies of all sizes to enhance your person experiences and are investing in A/B testing in Google Analytics 4. We’re targeted on bringing the best options and integrations to our prospects, particularly as we glance towards the long run with Google Analytics 4.
Optimize, although a longstanding product, doesn’t have lots of the options and providers that our prospects request and want for experimentation testing. We due to this fact have determined to spend money on options that will probably be more practical for our prospects.
(2) Can I nonetheless entry my information?
We encourage all customers to obtain their historic information from throughout the Optimize person interface earlier than September 30, 2023.
To obtain your historic information earlier than the sundown date, see Export your Optimize report information. To entry your historic uncooked information, use the Google Analytics Knowledge API. You will not be capable of entry your expertise inference outcomes or your historic Google Analytics 4 uncooked information after the sundown information.
(3) Can I renew my contract for a further 12 months?
Anybody who will probably be extending or renewing their Google Analytics 360 (Common Analytics) contracts within the first half of 2023 will be capable of renew their Optimize 360 contracts with service dates ending on or earlier than September 30, 2023.
Those that have signed Google Analytics 4 contracts won’t be able to signal Optimize 360 contracts, however can have entry to Optimize by way of the combination in Google Analytics 4 till the September 30, 2023 sundown date.
Moreover, for anybody who has signed a Google Analytics 4 contract, however plans to proceed to make use of Google Analytics 360 (Common Analytics) as they transition over to Google Analytics 4, we will probably be offering entry to Optimize 360 freed from cost till the September 30, 2023 sundown date. You will want to maintain your Optimize containers linked to GA360 properties to take action.
(4) What occurs if I ordered Optimize 360 with an finish date previous the sundown date?
Any Optimize 360 orders already obtained with an finish date previous the Optimize sundown date will probably be revised to the product sundown date.
Now, ask you may think about, SEOs and PPCers usually are not too glad:
Actually unhappy to see that Google Optimize will probably be sundown in September.😢https://t.co/3L9agpwadK
This was one in every of Google’s largest product wins for entrepreneurs and a useful software that labored seamlessly with GA.
Analytics & monitoring continues to be one in every of largest ache factors in 2023.
— Greg Finn (@gregfinn) January 23, 2023
Optimize as we all know it ends Sept thirtieth. Hopefully they’ve an answer for GA4.
FTA: “We stay dedicated to enabling companies of all sizes to enhance your person experiences and are investing in A/B testing in Google Analytics 4.”
— Greg Finn (@gregfinn) January 23, 2023
Somebody humorous may make an ideal skit about all the nice issues Google has and takes away solely to present you stuff you don’t need in return.
— Lawrence Chasse (@lchasse) January 23, 2023
Presently studying how one can run A/B take a look at with GO…any options?
— RogerM (@rogermarquezseo) January 21, 2023
Google Optimize is a type of wonderful hidden gems! Maybe too hidden 😔 https://t.co/By0sdhy1q3
— Jyll Saskin Gales (she/her) (@jyllsaskingales) January 21, 2023
Goodbye Google Optimize: “Optimize, although a longstanding product, doesn’t have lots of the options and providers that our prospects request and want for experimentation testing. We due to this fact have determined to spend money on options that will probably be more practical for our prospects.” https://t.co/hAxvFqmFih
— Aleyda Solis 🇺🇦 (@aleyda) January 21, 2023
Discussion board dialogue at Twitter.