My intention, proper right here, is that will help you to create a podcast within the shortest time doable.
And I’m not simply speaking about any outdated podcast. I imply a nice podcast. Your absolute best podcast!
As a result of that is the place so many individuals get caught out. It’s the place reveals go to die. The podcaster spends an excessive amount of time making each episode. A lot that it simply would not match into their week and even their life. By that time, it simply drains all of the enjoyable and worth out of your entire present!
In fact, it’s price noting that various kinds of reveals take completely different quantities of time to provide (go ask an audio drama producer how a lot time they spend on dialogue modifying alone!). And typically, spending extra time in your present can enhance the standard, or what you get out of it. However, that’s provided that you spend that point on the best stuff. And I consider it’s doable to do these proper issues in far much less time than you assume.
So that is what I’ll do on this article: present you the perfect of these “proper issues” and make it easier to create the absolute best product within the least doable time.
Who I Am and What You’ll Study
By means of a fast “who the heck’s this man?”: my identify is Colin Grey, and I’m a podcaster, author, instructor, and normal dogsbody at The Podcast Host. We create a community of our personal reveals and assist hundreds of others produce their very own by means of our content material.
Plus, we run a podcast maker device referred to as Alitu. The entire goal behind Alitu is to supply recording, modifying, and publishing instruments that automate and simplify, making it far faster and simpler to create your present. And a number of that relies on the “proper methods” that I’ll discuss right here.
Over the previous ten years, I’ve gone from becoming a podcast round a totally completely different regular job (educating lecturers how one can educate — meta, huh?), to attempting to suit as many podcasts as doable into my present job and designing instruments to assist others do it faster!
It was all about reducing out the cruft and determining what’s actually worthwhile in making a high-quality, profitable present. I’ll discuss all these insights right here, together with:
- The way to plan content material within the minimal time, and in a method that makes it simple to ship
- The way to get essentially the most from all the pieces you do create
- Recording & modifying methods to save lots of time
- The way to discover and study the instruments that minimize down on processing time
So, let’s get into it. Time to use slightly lightning to your podcast!
Why Seasons are Rocketfuel for You and your Viewers
Seasons-based podcasting is essentially the most underrated workflow hack within the trade. And, even higher, it’s a large driver of listener success, loyalty, and viewers development, too.
How? Properly, there are three causes.
You understand whenever you flip up at your desk for recording time and assume: “Alrighty … podcast time. I’ve obtained an hour to get this child recorded! Soooo … what shall I discuss … ”
An hour later, you’re nonetheless solely midway by means of planning the episode. And even worse, you’re nonetheless gazing a clean display screen, attempting to consider an thought.
Properly, right here’s a brand new tack: take an hour of your life and take into consideration your subsequent season as a substitute.
Take a query you usually get out of your listeners, or a subject you recognize you wish to cowl, after which break it down. One of many largest errors we make as podcasters is attempting to suit an excessive amount of into an episode. We do it as a result of we care. We wish to give a number of worth, however really, it’s shortchanging your listeners, usually lacking particulars, or giving them an excessive amount of to consider abruptly. As an alternative, break that subject down into its element elements.
I did a season on podcast tools some time again. I might have simply coated it in a single episode but it surely’s higher to interrupt it down. One episode on microphones, one on mixers, one on recording software program, and one on modifying software program.
Usually I can work this out in lower than ten minutes for a subject I do know properly. Perhaps 20 to 30 if I must do a little bit of analysis. I’ll find yourself with a listing of possibly six or seven episodes, typically as much as 15 or 20.
Then, I’ll take one other 20 minutes to place some meat on them bones, and do a set of 5 to 10 bullet factors inside every essential subject, outlining what I’ll cowl.
By the tip of the hour (or much less!) I’ve obtained a plan for a whole season’s price of content material, usually two or three months lengthy, possibly extra.
So now, as a substitute of the same old, “Oh no! What do I discuss this week!”, subsequent time you open up that season plan, take a look at the following episode’s script and hit file. Straightforward!
And sure, this could nonetheless work for interview reveals. Do the entire above, and solely THEN begin to consider friends. This makes for much higher content material. As an alternative of simply selecting out random pseudo-famous individuals in your area of interest, only for their identify, select primarily based on experience and data.
Search round for weblog posts protecting the subjects you will have in your plan. Discover individuals with fascinating angles on these subjects, after which invite them on the present. You’ll create much better, far more targeted content material in consequence.
With a season plan, you’ll be able to actually simply make the most of one other big timesaver: batch recording.
Matthew is my co-host on our “how one can podcast” present, Podcraft. It’s a seasons-based present, and we’ve lengthy recorded it in batches. We co-host the podcast, so we are able to plan a season collectively, after which we’ll file two to a few episodes at a time.
I do know individuals who can do 4 episodes in a single sitting, however we all the time discover we hit a wall round three. Nonetheless, which means we solely have to rearrange recording time each two or three weeks, somewhat than each single week.
Modifying could be batched, too. As anybody who has to do a number of activity switching is aware of, doing a couple of of all of them collectively takes far much less time than three separate modifying periods.
Listener-Powered Content material
Each podcaster is aware of they need to be getting their listeners extra concerned with their present. It drives engagement, loyalty, and big listener development. However, it’s a giant time suck … monitoring emails, social media, and voicemails each single week could be draining.
Seasons put one thing model new in your toolbox: a break!
On the finish of the season, you say: “Okay, thanks for listening! We’ll be again in 6 weeks, on August 1st. Throughout that point, although, right here’s what I would like you to do. We’re going to cowl podcast tools on the following season. Inform me, what gear are you utilizing proper now? What gear have you ever tried that was garbage? What are your largest struggles or questions with tools that I can reply? Ship me a tweet,or an e mail, or (better of all) go away a voicemail at ..”
Then you definately take a well-earned break!
In direction of the tip of the break, you’ll be able to batch-process all of this. Take a day to gather all of it collectively, collate the tweets and the emails, and course of the audio recordings so it’s all prepared for the brand new season. That is a lot simpler and extra environment friendly than doing little drips and drabs each few days.
Even higher, this could energy the planning we talked about above. The questions will direct your episodes, and you may plan forward, together with all of the related questions in the best episode. In that method, you embrace and contain your listeners within the present and drive an enormous quantity of worth and loyalty. Plus, you create higher content material as a result of it’s primarily based on the ideas of actual individuals.
Fly Solo (At Least a Little)
This one makes individuals slightly nervous, at the least for people who usually fly with a visitor! Recording alone is among the largest time-saving strikes you can also make, significantly in case you’re an everyday interviewee on different reveals.
Should you’ve by no means tried it, think about a world the place you don’t must coordinate calendars to discover a time that fits everybody. Think about planning the episode your self, understanding that you just don’t must immediate your co-host or assume of some backup questions in case that interview goes awry. Think about having 100% management over what’s stated (since you’re doing the saying!), so there are not any tangents, no fluff and no … modifying? Think about simply deciding to file, off the cuff, and 20 minutes later, you will have an episode within the bag.
All of that’s doable with solo recording, plus the additional benefit of showcasing your individual data and expertise for a change, somewhat than your visitor (I’m speaking about interview reveals particularly).
Should you haven’t tried it, take one episode a month and fly solo. See how a lot time it saves you and the way your listeners would possibly like to listen to what you assume, for a change.
The Minimal Efficient Modifying Course of
Okay, we’ve deliberate it out and we’ve recorded an episode. Now comes essentially the most harmful of potential time-eaters: modifying.
I nonetheless come throughout so many individuals who spend 2x or 3x the size of their present in modifying. For instance, taking two or three hours to edit a one-hour recording. I even meet individuals who spend 5x to 10x the size of their present in manufacturing! It’s simply unsustainable.
A part of that’s dialogue modifying, listening by means of the entire thing to search out and eradicate their errors. Painful! We’ll sort out that within the subsequent tactic.
The opposite half is audio engineering; particularly audio cleanup, including music or adverts, layering tracks, and exporting the entire thing.
So, how can we make it simple? By including constraints. You are able to do a lot much less by making use of the best mindset to your modifying. I’ve obtained two processes right here so that you can strive.
MEE (Minimal Efficient Modifying)
That is excellent for early-stage podcasters. I usually advocate following this on your first 10 to twenty episodes, at a minimal. There’s a lot you’re studying throughout these first months, and modifying actually is low on the affect record. There’s a lot extra worth in working in your presentation and content material design abilities. (Actually, you possibly can lengthen this mindset to any podcaster at any stage.)
Merely minimize modifying down to 2 issues, and two issues solely:
Trim means trimming the beginning and the tip solely. Often which means reducing out the silence and the paper rustling after you hit file and earlier than you begin talking. Then, do the identical for the tip.
Normalize means leveling out the quantity of your present. That is the one and solely “audio engineering” activity that’s important. It means your present gained’t be too quiet, and the quantity of the completely different audio system must be comparatively even so that you don’t have your listeners reaching for his or her quantity management each time the speaker adjustments.
Most modifying instruments have normalization options included, corresponding to Audacity.
Discover that this doesn’t embrace dialogue modifying in any respect. So, you’ll be able to’t minimize out errors! That’s a constraint that has a couple of advantages:
- You may’t use modifying as a crutch, so that you study to enhance the best way you converse, quick! Study to drop the ums and ahs whereas you converse, not afterward.
- You keep away from this time-warp rabbit gap altogether as a result of even slightly “Oh I’ll simply take away that one factor” can flip into an hour of modifying.
- You sound extra human. “Oh, sorry, that’s not what I meant! <giggle> Let me say that once more.” That is trustworthy. Open. Relatable. Folks determine with you extra carefully.
As an alternative, file with a “stay broadcast” mindset. Faux you’re stay on air, the present has to go on. There’s an opportunity you’ve achieved that very factor — Fb, YouTube, Instagram — and survived! So take it into your podcasting, and reap the time-saving advantages. even when simply on your first few episodes.
Later in your podcasting profession, you would possibly resolve you do wish to add a bit extra polish. Whether or not that’s episode 20 or 200, right here’s the 2nd degree: MEE-V2.
- Click on Edit
- Noise Discount
- Restrict and Normalize
- Add Music
- Overlap and Fades
That polish comes primarily within the type of music: including your individual audio branding, and placing in some pro-sounding overlaps and fades.
MEE-V2 additionally consists of an additional couple of audio engineering steps. A arduous restrict helps to enhance your audio leveling, and noise discount is a giant assist for many of us who’re recording in bog-standard rooms somewhat than recording studios.
We’re not delving into a number of the audio engineering that you just’ll discover across the podcasting net, corresponding to EQ, compression, de-essing, or plosive elimination. These are helpful of their place, certain, polish on your audio — however they’re non-essential.
Lastly, you’ll discover the point out of a click on edit. Sure, I hear you breathe a sigh of aid: now you’ll be able to take away a couple of errors out of your audio. However solely the large ones that actually can’t keep in! We nonetheless wish to preserve that live-recording mindset to remain human, and we’ll use a click-edit course of that slashes the time required to finish. You’ll see that within the subsequent tactic.
Earlier than we transfer on, I’ll point out one other risk right here. You may automate a complete lot of MEE-2 and add much more polish utilizing the best instruments.
I got here up with MEE years in the past in an try to assist our readers defeat the monster that’s modifying. However, even then, it was nonetheless a activity that dragged reveals below.
So, we constructed our personal device, Alitu, to automate MEE-2, after which so as to add a complete lot extra polish and help on high.
For instance, inside Alitu you’ll be able to file a solo episode, or use our name recorder to herald a visitor. That recording is then routinely cleaned up — noise discount, limiting, normalization, EQ, de-essing, plosive elimination, the entire 9 yards. Then it’s popped into the episode builder, which provides your music, overlaps and fades routinely. You may add in any intros or outros required there, too, or any adverts or inserts for the episode.
All that’s left is to make use of Alitu’s audio editor to go looking out your clicks with 2x pace management (extra on this under), spotlight the edits, after which hit publish. You may even publish to Alitu’s in-built internet hosting in case you don’t have internet hosting arrange but, so it’s multi function place.
Alitu affords a week-long free trial to check out the platform earlier than buying.
Click on Modifying
Now, to click on modifying!
It’s a traditional, however all the time price together with because it’s a revelation to anybody who hasn’t heard it. It tackles the dreaded activity of combing by means of a podcast episode, minute by minute, to trace down these errors that you recognize must be eliminated.
As an alternative, with click on modifying, I’d usually edit our 30-minute common Podcraft episode in lower than 5 minutes. Right here’s the way it works:
Once I make a mistake in my present, I create a visible marker within the waveform by clicking my tongue thrice. You too can clap, or snap your fingers. All of them work. The aim is to create one thing that’s very easy to see on the waveform whenever you get into your modifying package deal.
You’re talking. You make a mistake or journey over your tongue, or must cough. So, you cease. You pause for a couple of seconds. Click on. Click on. Click on. You pause for one more few seconds. Then you definately begin talking once more.
That is very seen on the waveform, as proven highlighted in purple.
Meaning, whenever you get to modifying, you simply get all the way down to an affordable zoom degree and scan the waveform, on the lookout for these indicators.
Then you definately spotlight the tip of the sentence earlier than the error, proper by means of to the purpose earlier than you restart, and delete. Mistake eradicated!
Professional Tip: You may fairly simply get within the behavior of remembering the beginning of the sentence earlier than you made your mistake, after which restarting with the identical first few phrases. Which means after I discover a mistake in modifying, I hearken to the re-start first, after which return a bit and discover the identical few phrases earlier than the error. I do know that’s the place I’ve to start out the edit. That saves one other few seconds, each time!
Take Management of Errant Interviewees
Let’s end up with a tactic that not solely comes below the class of “time saver,” each in recording and modifying, but in addition bleeds into “improved content material.” It’s the straightforward idea of taking possession of your present, and your content material.
The factor is, interview reveals are nice when achieved properly. However, they’re usually not achieved properly. That may result in sub-par content material, certain, however even worse, it results in a complete lot of additional time in your course of.
It takes extra time to file as a result of the visitor goes off on tangents. Or they don’t keep on level and fail to reply questions. That each one means extra time modifying, attempting to chop the fluff, and elevating the standard.
As an alternative, take management, and provides some tips earlier than you begin. Listed here are a couple of of the issues I’d say:
- I’d like to share a couple of bits of steering. I do know my viewers very well, and I’ve realized that these can assist you come throughout in the absolute best method with them.
- We wish to maintain this present actually conversational. So, attempt to maintain solutions quick and sharp, lower than a minute, two at most.
- Don’t fear, we’ll get into element, however I’ll ask in regards to the elements I do know my viewers loves.
- At all times be happy to ask me questions again, so we’re each concerned, and it flows properly.
- I will interrupt you every now and then. Not as a result of your content material’s dangerous, however as a result of I do know what my viewers desires and I’ll maintain us monitoring with that.
Maintain emphasizing that that is of their greatest pursuits. This makes them look good! You understand your viewers, and if the visitor desires to make an awesome impression, then you’ll be able to assist them try this. However, provided that they work with you, and allow you to information the dialog (#3).
That primarily means shorter solutions (#2), and being ready to be interrupted (#5 — and that is a lot simpler whenever you point out it earlier than you begin).
I’ve additionally discovered that #4 is a very fascinating hack, for 2 causes. First, conversations are a lot better when it’s two methods. And second, asking questions simply places individuals into conversation-mode somewhat than monologue-mode. (It additionally helps keep away from the 5-minute solo tangents which can be the bane of any interviewer’s life!)
How Will You Lower Your Manufacturing Time?
To me, there are two massive concepts to this.
First, easy routines and purposeful instruments. Meaning:
- Maintain your weekly routine as easy and as common as doable.
- Use seasons to simplify your planning.
- Go solo to simplify the logistics.
- Report as in case you’re stay and commit to actually easy modifying.
Make it your aim to search out these routines that repeat in an effort to match your entire workflow simply into your week.
Secondly, it means utilizing instruments with actual goal. As podcasters, we could be responsible of including in on-trend instruments or techniques that take up extra time, somewhat than put it aside. As an alternative, choose fewer, higher instruments, and go deep with them.
The clicking trick is a device, use it to save lots of hours in modifying. Alitu is a device that works nice alongside it, and provides extra options to annihilate the time spent modifying and engineering. In the event that they don’t be just right for you, although, there are dozens of decisions. Discover just some that suit you, personally, and go deep.
Above all, use these techniques to hone your private routine, discover the strategies that be just right for you, and provide up all that further time to the content material itself. Use it to speak to your listeners. What do they like? What do they not like? Discover out what they actually need from you. That’s what makes the large distinction. Not an additional cross of compression, or a jot of noise discount. As an alternative, get easy, get tooled up, after which you’ll be able to actually begin thriving as a podcaster.