British audiences have been eagerly anticipating the arrival of The Winter King on ITVX, the streaming platform from ITV – and it’s lastly coming in December.
This historic fiction collection is about in a fierce fifth-century Britain, and follows the rise of Arthur Pendragon.
Nonetheless, regardless of this being a significant launch for ITVX, there’s a significant twist: the collection has already aired in its entirety within the US.
This delayed launch raises questions in regards to the effectiveness of ITVX’s technique: At the present time, when each large present is talked about endlessly on social media, is it sensible to launch a flagship present after the Individuals (and social media) have already watched it (and mentioned it)?
The World of ‘The Winter King’
Set within the tumultuous fifth century, The Winter King TV collection presents a gritty and lifelike tackle the Arthurian legends.
Primarily based on Bernard Cornwell’s Warlord Chronicles novels, the collection reimagines the Arthurian legends in Publish-Roman Darkish Age Britain.
Starring Iain De Caestecker (Brokers of S.H.I.E.L.D., The Fades) as Arthur Pendragon, the collection portrays him not as a destined king however as an exiled warlord’s illegitimate son.
The present is grounded in historic realism, specializing in the political and social dynamics of the time.
The narrative, proven largely by the eyes of Derfel, a Saxon warrior portrayed by Stuart Campbell, presents a nuanced view of the characters, particularly in its depiction of Arthur’s advanced relationship together with his father, King Uther (Eddie Marsan), and the priestess Nimue (Ellie James).
The forged additionally options notable names like Nathaniel Martello-White, Daniel Ings, and Simon Merrells, promising a high-quality manufacturing.
The Winter King has been well-received within the US, evidenced by its spectacular 82% ranking on Rotten Tomatoes (as of this writing).
Critics have lauded its distinctive method to the well-known legend, its compelling storytelling, and the spectacular ensemble forged.
Delayed Gratification Or Missed Alternative?
The Winter King is about to make its extremely anticipated UK debut on ITVX on December 21, 2023, with the primary 5 episodes.
The remaining 5 episodes will comply with per week later, on December 27.
This launch schedule might need been a trigger for celebration, however the truth that the collection has already been obtainable within the US for months (it aired between August and November int he US) casts a shadow over its UK premiere.
In an age the place spoilers flood social media and dialogue boards inside hours of a present’s launch, the delayed UK premiere may dampen the thrill for British viewers.
Sadly, UK audiences are already used to some exhibits arriving late (if in any respect) – with The Strolling Lifeless’s latest spin-off exhibits, for instance, being a working example.
Nonetheless, this normally occurs with American exhibits. The Winter King, whereas being co-produced with MGM, isn’t solely a really British present – however was introduced as certainly one of ITVX’s flagship exhibits even earlier than the service launched.
Due to this fact, bringing it to our screens months after it completed airing elsewhere on the earth, feels considerably antiquated.
Moreover, the the staggered launch on ITVX (5 episodes first, then one other 5), whereas offering a semblance of anticipation, can also be a disappointing resolution, in a world the place binge-watching is the brand new regular (and, once more – in a world the place all 10 episodes have already aired).
It’s nonetheless unknown at this level if – and when – The Winter King will air on ITV’s linear channels. In the intervening time, it’s going to be a streaming-exclusive present on ITVX.
ITVX, the brand new child on the UK’s streaming block, launched one 12 months in the past, in December 2022. The service, which took over from the ITV Hub app, is free however comes with adverts.
It goals to compete with main gamers like Netflix and Disney+. At launch, ITVX rolled out with over 10,000 hours of on-demand content material, together with 35 flagship exhibits, over 200 collection, and upwards of 250 movies, and now exhibits and movies are being added each month.
ITVX additionally presents a Premium tier for £5.99/month or £59.99/12 months. The Premium subscription not solely removes the advertisements but in addition provides customers entry to the BritBox library, which is loaded with over 4,000 hours of traditional British content material, in addition to picks from Studio Canal Presents.
ITVX is accessible on most streaming gadgets and Sensible TVs bought within the UK.
Nonetheless, there’s a protracted record of gadgets that don’t assist ITV’s streaming app – and certain gained’t ever assist it – from fashionable Freeview packing containers just like the Humax FVP-5000t, to Freesat packing containers just like the Humax Hb1000s, and older Sensible TVs from Samsung and different producers.
Extra Content material Coming To ITVX In December 2023
ITVX is about to reinforce its content material library additional in December 2023, providing quite a lot of exhibits and movies in time for the festive interval.
Ranging from December 1, viewers can take pleasure in a choice of function movies, together with classics just like the Coen Brothers’ No Nation for Outdated Males, Wes Anderson’s Incredible Mr. Fox, and Jackie Chan’s The Tuxedo, together with iconic films like Tootsie, Eat Pray Love, Nearly Well-known, and Pulp Fiction
In mid-December, viewers will get Platform 7, a haunting thriller a couple of girl who, after witnessing a surprising occasion, uncovers a connection between her life and the incident.
The 14th of December sees the launch of One thing Undone, a psychological suspense collection specializing in a Canadian couple investigating a household slaughter within the Nineteen Eighties for his or her true crime podcast
Moreover, ITVX will introduce My Mother, Your Dad US, an American actuality relationship collection, on December 21.