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Why the G2 + Slack Integration Is a Should-Have for Income Groups

There’s nothing fairly as satisfying as a chilly drink on a sweltering summer time day.

Think about you’re a toddler and the climate’s scorching. You’ve received some crisp greenback payments burning a gap in your pocket. The second you hear an ice cream truck’s jingle across the nook, you already know simply what to do together with your money.

You might get excited on the concept of a scrumptious deal with every other day, however the warmth makes this really feel completely different. Wiping the sweat out of your brow, you step as much as order your favourite frozen deal with, and it simply hits otherwise at that second if you take your first style.

What makes this instance particular can be the magic ingredient in gross sales: timing. Future prospects need to purchase from you within the moments once they want you most or if you’re recent on their minds.

The G2 Purchaser Intent and Slack integration marries pertinent purchaser conduct information with excellent timing. Learn on to learn the way this new integration will help gross sales and buyer success groups have impeccable timing to capitalize on alternatives quicker.

The convergence of gross sales and model consciousness

From longer gross sales cycles to increasing shopping for committees, B2B software program gross sales is simply getting more difficult. Effectivity, belief, and resolve are keys to successful over patrons.


of gross sales require 5 or extra follow-up calls.

Supply: Invesp

Even if you happen to’re persistently following up and also you’re doing it rapidly, it’d nonetheless not be sufficient to shut extra offers.

Recency and model consciousness play a giant half in a buyer’s shopping for journey. Discovering an edge will set you other than opponents and make extra of an affect on every touchpoint your prospects have together with your firm. 

How intent information has change into vital in B2B software program

Couple the issue of B2B software program promoting with the probability that corporations will face ever-shrinking advertising budgets quickly.

Advertising and marketing and gross sales groups need to do extra with much less within the close to future. The excellent news is that the accuracy and worth supplied by intent information make it an distinctive answer to gaining a novel edge.

Particularly, G2 Purchaser Intent harnesses the facility of conduct indicators from energetic customers on the world’s largest B2B software program market. Relying on a sign’s context, you should use its perception to know how prospects use G2 to analysis your or your competitor’s choices.

Utilizing this second-party intent information from G2 at the side of different information varieties will help your crew devise a technique for participating prospects, upselling prospects, triggering automated advertising campaigns, or creating customized content material property.

However to take this a step additional, what if customer-facing groups might act on intent information at exact moments when your model is recent on a purchaser’s thoughts?

Introducing the G2 Purchaser Intent + Slack integration

Like so many issues which have modified how we do enterprise in a post-pandemic world, enterprise immediate messaging software program has change into an irreplaceable answer for the way groups talk. As probably the most well-known choices on the market, it’s straightforward to see why Slack is utilized by so many corporations worldwide.

Slack has numerous apps and integrations that give customers extra selections to empower their groups. We’re proud to announce this integration, which instantly makes  G2 Purchaser Intent information actionable for Slack customers.

How the combination works

After activating the combination, mutual prospects of G2 Purchaser Intent and Slack can choose particular ultimate buyer profile (ICP) traits to set off automated notifications for his or her best-fit prospects, delivered to Slack channels.

Particular accounts, corporations in a given area, and even corporations in a specific shopping for stage are tracked on G2. When software program patrons commit related in-market actions on G2, these notifications are despatched by way of public Slack channels every hour. Members of those channels can then collaborate to plot the following logical step for every given alternative.

For instance, right here’s what a notification utilizing this integration may appear like at your group:

What the new G2 + Slack integration looks like

The notification above reveals a goal account that has considered an organization’s product profile and class. Different filters can be found to floor insights, and listed here are a number of use circumstances to contemplate.

  1. A goal prospect considered an alternate options/opponents web page for a competitor in your shared class
  2. An ICP-fit firm in your goal promoting area considered your G2 product profile and class web page
  3. A goal account is within the consciousness stage and exhibiting excessive exercise ranges on G2
  4. A buyer account is evaluating your product to a different in your class

For many who already make use of a workaround utilizing productiveness bots or enterprise automation software program in Slack, this integration will save hours in implementation time and provide higher flexibility in configuring these notifications.

Together with real-time notifications when customers depart a brand new assessment on G2, your gross sales, buyer success, and advertising groups will get a ton of worth from integrating Slack with G2 Purchaser Intent and G2 Evaluations. 

Organising the G2 Purchaser Intent + Slack integration

The setup for this integration is straightforward. Right here’s what to anticipate:


  1. Filters and notification setup are on the Slack Integrations Hub web page in my.G2.
  2. Set your most popular Purchaser Intent Notifications and/or Assessment Notifications to Lively.
  3. Purchaser Intent filters can be found for: including a goal account listing, choosing firmographics based mostly on area and firm dimension, filtering by Shopping for Stage or Exercise Stage on G2, and related G2 Class.
  4. Assessment notification filters can be found for: monitoring any G2 profile and choosing a assessment rating vary on your alerts.
  5. Create your public channels in Slack and invite the related viewers for every channel.

Your recreation plan to win extra offers utilizing G2 + Slack

There’s a motive the very best athletic organizations are so profitable. Groups set themselves as much as win titles once they know their performs back and forth. 

Finest practices for the G2 Purchaser Intent + Slack integration

Think about these greatest practices to get you began with this thrilling, new integration: 

  • Invite your promoting counterparts or account crew to your customized channel to obtain notifications when your accounts are energetic on G2.
  • Discover ultimate contacts at net-new accounts exhibiting intent indicators, utilizing gross sales intelligence integrations with ZoomInfo, Cognism, or LinkedIn Gross sales Navigator.
  • Create e mail cadences for high, center, and bottom-funnel intent indicators so you may funnel these accounts into gross sales software program and have interaction them straight away.
    • Instance: For prospects that considered an alternate options or opponents web page for a competitor in your class, construct an e mail that shares your aggressive differentiation and thought management collateral in your software program class.
  • Attain out to buyer accounts visiting G2 pages that point out both alternative for growth or threat of churn.

As a lot as gross sales groups will get out of this new integration, intent information is simply good when you already know what to do with it. With a rigorous and calculated course of for operationalizing your intent information, the sky’s the restrict.

However don’t let perfection get in the best way of launching an intent information technique. Within the case of performing on G2 Purchaser Intent indicators, this integration is a superb option to get groups on the intent information bandwagon.

Have interaction your prospects and prospects on the most crucial moments. Activate the G2 + Slack integration right now to empower your gross sales groups to behave on G2 Purchaser Intent indicators as they occur.



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